G-angle WORKS
McDonald's USA
Illustration
We’re happy to have brought the fictional anime world of McDonald’s to life for the official WcDonald’s campaign in 2024! We produced food, character, and background illustrations to help transform the McDonald’s experience into an engaging anime universe. This project captivated audiences not only in the US but also across 30 other territories worldwide!
McDonald’s was transformed into the anime world of WcDonald’s and flipped customers’ worlds upside down with the introduction of the new WcDonald’s sauce! Running from February 26 2024 to March 24 2024, The WcDonald’s promotion was a global campaign, with an extra digital element available to US customers. The campaign commissioned expert artists from Japan, like Acky Bright, Studio Pierrot, and G-angle to illustrate the featured anime and manga content. Through a blend of weekly anime episodes, manga, and immersive experiences, fans were transported into the epic world of WcDonalds!
■Art Direction: Zheng Kikai, Soki Hirata
■Art Design: Tian Kunyo
■Project Management: Evan Cutter
| Title | WcDonald’s Campaign |
|---|---|
| Client | |
| Copyright | ©2024 McDonald’s All Rights Reserved.©2024 The Coca-Cola Company. “Sprite” is a registered trademark of The Coca-Cola Company. |
| Official HP |
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